Miss Bravery = Royal Portable
Royal is the last of the major brands to come onto the market with a
portable, but it does this with a promotional stunt!
 Largest
commercial airplane
Smith, the flamboyant Royal chairman, buys the newest three engined Ford
airplane. The Royal logo with the legend 'Royal Air Truck - Capacity: 210 Royal
portable typewriters' adorns its tail. At that moment it is the largest
commercial airplane ever
 Air
mail
In countless flights, the Royal Air Truck brings the brand new, portable
Royal typewriters to all corners of the United States. More than two thousand
dealers wait for their 'air mail'.
Literally, because the eleven thousand typewriters are thrown out of the
plane in crates - albeit with parachutes. According to reports, only six are
damaged because they land on their corners. These are pushed discreetly to one
side by Royal officials. They make sure that only the contents of the crates
that hit the ground flat are revealed to the flashlights of the press hounds.
Indestructible Royal
The public is delighted and immediately convinced of the indestructibility of
a Royal Portable. They start a run on the dealer network and are egged on by the
press who cover the campaign extensively. The portable Royal has certainly made
an entrance. And eighty years on, it receives the posthumous title of 'bravest
typewriter ever'.
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